Marketing for BBQ Grill Accessories

Selling Accessories online can be a gold mine. You’re riding the wave of a core, central product whose stock is skyrocketing. And customers want different sizes, styles, colors, and quantities of a given accessory. Swiftness to market, manufacturing, and sourcing can make it easy for anyone to start a business and start selling. This is great for the customer since they now have more choice, but that makes it harder for you to stand out.

I’ve spent years consulting in the BBQ Grill Accessory space and below are some tips to help your business stand out from your competitors and acquire your customer.

Know Your Audience. Not everyone is going to be enamored with your product. Which is okay since your product is not for everyone, and you know this based on your shopper and customer history. Quickly reviewing your Google Analytics dashboard, or talking to your customers will give you an idea of the age, gender, household income, and other traits.

Precise Targeting. If you’re selling hair accessories, your accessories will show up when shoppers are searching for hair. If you sell computer accessories, your accessories will come up when shoppers are searching for the compatible computer. And if you sell BBQ Accessories, your products will show up when shoppers search for a specific BBQ grill. The conundrum is that your accessories depend on a product, but you only want to target the need for accessories.

We need to precisely target shoppers who are looking for your accessories, and not the core grill itself, and you’ll need to embody this in your Paid Search Ads strategy. This implies using only Exact and Phrase Match for your keyword targeting and regularly adding and reviewing your Negative Keyword List. This is not a set-it-and-forget-it strategy. Reviewing your targeted keywords’ click through rates tells you which keywords are underperforming, and regularly reviewing search terms helps you identify new words to add to your Negative Keyword list.